Give Your Organizers
Every Advantage
Union Drive helps labour organizations reach more workers, engage supporters more effectively, and give leadership greater visibility into every organizing campaign.
Organizing Has Changed
For generations, organizing has relied on face-to-face conversations, paper registration cards, and manual follow-up.
Those relationships still matter. But the expectations surrounding them have changed. Workers expect digital experiences. Labour Boards expect greater accountability. Organizers are expected to accomplish more with limited resources. Leadership needs confidence that campaigns are progressing effectively.
Modern organizing requires modern tools.
Built From a
Real Need
Union Drive was created after the Building Trades of Alberta approached BKY looking for a modern organizing platform designed specifically for labour organizations.
Together, BKY designed, developed, deployed, and continues to support Union Drive — a platform created to help organizers reach more workers while giving Business Managers greater confidence in every campaign.
It was not adapted from generic CRM software. It was built around the real-world needs of labour organizing.
From Paper Processes to Digital Organizing
Union Drive helps labour organizations move from manual, one-worker-at-a-time processes to a modern organizing workflow built for scale, visibility, and confidence.
- Paper registration cards
- One worker at a time
- Manual follow-up
- Limited campaign visibility
- Administrative effort
- Secure online registration
- Workers register from anywhere
- Automated email and SMS verification
- Leadership visibility into campaigns
- More time spent organizing
Help One Organizer
Reach More Workers
Traditional organizing often depends on one organizer meeting one worker at a time. Union Drive expands that reach by allowing workers to register securely from anywhere.
Organizers can share a campaign link or QR code by email, text, print material, or in person. Workers can register, verify their contact information, and express support before the first follow-up conversation begins.
The result is a larger pool of engaged workers and more time for organizers to focus on what matters most: building relationships.
A Simple Digital Organizing Workflow
Union Drive gives organizers a clear process for launching campaigns, sharing registration links, capturing worker interest, and monitoring campaign progress.
Create Campaign
Set up a campaign for a target organization with the required campaign details.
Share Link or QR Code
Distribute the campaign registration page by email, text, print material, or in person.
Worker Registers
Workers submit their information securely from their own device.
Verify Contact Method
Email and mobile verification help confirm communication channels.
Organizer Reviews
Organizers review registered workers and follow up with confidence.
Leadership Monitors
Business Managers gain visibility into campaign activity and progress.
Know What’s Happening Without Another Status Meeting
Business Managers need confidence that organizing campaigns are moving forward.
Union Drive centralizes campaign activity, worker registrations, communication verification, and organizing progress so leadership has clearer visibility into the work being done.
Organizers stay focused on organizing. Leadership stays informed.
Trusted Technology for Labour Organizations
Union Drive is developed and supported by BKY, a Canadian technology company with nearly 30 years of experience building and supporting software for labour organizations.
Developed with Labour
Created in collaboration with the Building Trades of Alberta.
Hosted in Canada
Designed for Canadian labour organizations and supported locally.
Purpose-Built
Built specifically for organizing campaigns, not adapted from generic CRM software.
Backed by BKY
Reliable, professional service from a team that understands labour organizations.
Questions Business Managers Ask
Do workers need to install an app?
No. Workers register through a secure web page using a phone, tablet, or computer.
Can campaigns use QR codes?
Yes. Campaigns can use registration links and QR codes that can be shared digitally, printed, or used in person.
Who is Union Drive built for?
Union Drive is built for labour organizations, Business Managers, organizers, and campaign administrators.
Is Union Drive hosted in Canada?
Yes. Union Drive is hosted and supported in Canada.
Does Union Drive replace organizers?
No. Union Drive is designed to support organizers by helping them reach more workers and reduce administrative effort.
Can leadership see campaign progress?
Yes. Union Drive provides campaign visibility so leadership can better understand organizing activity and progress.
Nearly 30 Years Building Technology for Labour Organizations
Union Drive is backed by BKY’s experience designing, developing, deploying, and supporting software for some of Alberta’s largest labour organizations.
Modernize Your Organizing Strategy
Discover how Union Drive helps labour organizations reach more workers, simplify organizing campaigns, and provide leadership with greater visibility into campaign progress.
Modern organizing software built specifically for Labour Organizations.